Campa triggers price war in cola market

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Reliance's Campa Cola challenges beverage giants PepsiCo and Coca-Cola with its aggressive pricing strategy, offering 200 ml bottles at Rs 10. To counter this, Coca-Cola and PepsiCo are employing tactics such as better retailer margins and potential lower-priced packs, particularly in markets like Kerala and West Bengal.

from Business News: Latest News Business, Stock Markets, Financial News, India Business & World Business News https://ift.tt/kVmBXbJ

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